The EcoLife Store is a project of Auroville Village Action Group annd sells ecological products to local people in rural Tamil Nadu. The array of products consists of biodegradable cleaning products, solar powered lights and much more.
We developed the logo which makes a connection to the Village Action Logo but still works independently. Since then it is applied in the wildest variations and, like common in India, sometimes even being hand-painted. More than often a challenge for precise western thinkers :)